Ratih W. Putri

Head Digital Marketing | November 2024 - July 2025

• Led and mentored a marketing team of 7 members, providing daily supervision and reporting directly to the CEO on team activities and progress
• Designed and executed comprehensive digital marketing strategies, encompassing marketing database management, email campaigns, and display advertising
• Managed and optimized campaign budgets, ensuring efficient resource allocation
• Developed and curated content for social media platforms, working in tandem with the social media team to enhance brand engagement
• Analyzed critical metrics related to website traffic, service quotas, and target audience engagement, using data-driven insights to refine marketing strategies
• Oversaw and managed digital projects, including contests and giveaways, enhancing brand visibility and driving customer acquisition.
• Developed and curated content for social media platforms, working in tandem with the social media team to enhance brand engagement
• Established and implemented key performance indicators (KPIs) for individual staff and the overall marketing team

Projects:

• CRM Chatbot for GODRINKS INDONESIA

Sr. Digital Marketing Manager | Sept 2023 - Sept 2024

• Oversee and optimize acquisition campaigns across Meta, Google, and TikTok ads
• Implemented lead generation strategies, utilizing customer segmentation and targeted ad copy
• Collaborated with cross-functional teams to design and execute a multi-channel marketing strategy using data analytics and CRM tools
• Led the development and launch of the EUROMEDICA Loyalty App, addressing key strategic challenges and increasing customer engagement by 25%
• Designed and refined chatbot flows, optimizing content blocks and copywriting for an enhanced user journey, increasing chatbot interaction rates by 15%
• Leveraged data analytics (using tools such as Google Analytics) to analyze chat logs and user feedback, increasing customer satisfaction by 15%.
• Identify areas of opportunity and innovation, including best practices and recommendations for overall chatbot performance.
• Developing user-friendly and visually appealing interfaces and performing SEO procedures.
• Troubleshooting and testing prototypes, as well as monitoring the live deployment of the product.

Projects:

• Application development for EUROMEDICA’s loyalty app
• CRM Chatbot for EUROMEDICA GROUP
• EUROMEDICA website development:
  • Euromedica corporate website
  • SKIN+ Indonesia
  • SKIN+ Philippines
  • SLIM+ Indonesia

Digital & CRM Part Leader | Sept 2022 - August 2023

• Conducted data analysis to shape CGV’s app strategy, improving user experience by 15% and aligning features with customer needs.
• Collaborated with cross-functional teams to troubleshoot and resolve technical issues in CGV’s app, reducing bug-related user complaints by 20%.
• Implemented personalized marketing campaigns using customer segmentation analysis from CRM tools, increasing average order value by 15% through tailored offers.
• Conducted in-depth data analysis of purchase patterns to identify key trends that drove a 10% increase in consumer spending by adjusting product placement.
• Developed a customer segmentation strategy using data analysis from CRM and Google Analytics, driving a 20% increase in personalized marketing campaigns through targeted segmentation.
• Conducted market and competitor analysis to identify demand segments for 1 million active users, resulting in a 12% improvement in targeted feature implementation.
  

PROJECTS:

• Application development for CGV 2.0 
• CRM new policy for Indonesia users

Head of Digital Marketing | June 2019 - June 2022

• Collaborated with developers to implement key website updates, including UX/UI improvements and content restructuring, resulting in a 15% decrease in bounce rate within the first month.
• Led cross-functional user research using surveys and UX testing to identify the top 3 desired app features, increasing user satisfaction by 20%.
• Developed and implemented SEO strategies, including keyword optimization and backlink building, resulting in a 15% increase in organic rankings and a 35% boost in online sales.
• Collaborated with teams to develop data-driven marketing campaigns, leveraging CRM insights and targeted ads to drive a 15% increase in organic traffic and generate 200+ leads monthly.
• Designed and implemented a customer segmentation process using CRM tools and user behavior analysis, leading to a 15% increase in email open rates through personalized messaging.
• Reviewed and optimized marketing designs for store launch campaigns, enhancing visual appeal and messaging, which attracted over 700 new leads within the first month of store openings.
• Developed high-converting content for paid campaigns, aligning visuals and copywriting with brand guidelines, contributing to a 20% increase in click-through rates and conversions.
• Implemented data-driven targeting strategies for paid digital ads, utilizing Google Analytics and A/B testing, achieving a 30% increase in click-through rates compared to prior campaigns.
• Developed and executed innovative promotional strategies, including flash sales and loyalty rewards, which led to a 15% increase in sales revenue during the promotional campaign period.
• Conducted detailed customer feedback analysis using surveys and sentiment analysis tools, leading to product enhancements that boosted customer satisfaction ratings by 15%.
• Developed and implemented innovative in-store merchandising systems, including optimized product placements and signage, which resulted in a 15% sales increase in the first quarter.

Projects:

• Website development for Agro Boga Utama
• Website development for Meat 'N' Fresh 
• On-page and Off-page optimization
• App development for Meat 'N' Fresh

Social Media Manager | May 2017 - May 2019

• Implemented targeted social media advertising campaigns on Facebook and YouTube, leveraging audience segmentation and A/B testing, generating 1,000,000+ page views per month.
• Executed targeted social media initiatives on Facebook, Instagram, and YouTube, utilizing viral content strategies, leading to 150K new followers in 6 months.
• Implemented cutting-edge marketing strategies and competitor analysis, increasing brand awareness by 30% for each campaign through enhanced engagement tactics.
• Collaborated with creative teams to produce engaging multimedia content (videos, graphics, motion) for social media, leading to a 25% increase in website traffic from social media referrals.
• Managed and optimized 7 social media accounts across Vice Indonesia and Vice Asia, increasing engagement rates by 40% through content curation and consistent audience interaction.
• Fostered daily interaction with social media followers, utilizing personalized responses and community-building tactics, resulting in a 70% improvement in engagement and follower retention.
• Collaborated with the marketing team to craft tailored sponsorship offers, securing partnerships with 5 major brands and increasing event sponsorship revenue by 25%.

Projects:

• VICE ID x UBER: Easy Riders, Hidden Cities
• VICE ID x Pepsodent: Senyum Satu Indonesia
• VICE ID x GOJEK: Upstarts & Underdogs, Musik Tanpa Batas, Akarasa & Indopop
• VICE ID x Tokopedia: The Road
• VICE ID x Rexona: Breaking Barriers
• VICE ID x Danone: Plastic Pledge
• VICE ID x JD.id: Realness
• VICE ID x AXE: Break The Stereo
• VICE ID x Converse: Anti-hero
• VICE ID x Yamaha: Sabrina Sameh
• VICE Asia x Ducati: Breaking Waves

Sec. Head of Digital | April 2016 - April 2017

• Partnered with the IT team to design and launch Indovision’s new website, focusing on UX/UI enhancements and SEO improvements, driving a 20% increase in website traffic in the first month.
• Leveraged data analytics tools like Google Analytics and social media insights to identify target audience preferences, resulting in a 15% boost in click-through rates on social media ads.
• Executed data-driven social media campaigns with a focus on viral content and audience engagement, resulting in a 30% increase in organic reach across platforms.
• Developed and implemented targeted email marketing campaigns using segmentation and personalized content, increasing website traffic by 20% and overall conversions by 15%.
• Produced and led video content strategies for YouTube, including branded and promotional content, which garnered over 100K views and increased brand awareness by 10%.
• Conducted competitor product and market share analysis using market research tools, resulting in a differentiated product strategy that improved market penetration by 15%.
• Developed and executed targeted paid ad campaigns focused on performance metrics, meeting and exceeding client KPIs through precision audience targeting and A/B testing.
• Coordinated with the marketing team to create and promote on-ground campaigns for 10 major events, employing cross-platform promotions that resulted in a 20% increase in event attendance.

Projects:

• Revamp and launch a new website for MNC Skyvision.
• Developed and executed a digital plan for:
  • HBO Asia Jurassic World
  • HBO Asia Live Screening Oscars 2017
  • FOX The Walking Dead Season 7
  • Soccer Channel EURO Cup 2016

Digital Strategist | August 2014 - March 2015

• Managed daily operations for Hell’s Kitchen Indonesia and Indonesian Idol Junior social media accounts, increasing engagement by 20% and growing followers by 15% through targeted content.
• Streamlined workflows for social media content creation, reducing production time by 25% and improving collaboration between content and production teams.
• Produced high-quality video content for Hell’s Kitchen Indonesia and Indonesian Idol Junior digital campaigns, driving a 30% increase in social media engagement and video shares.
• Led production from script to final edit for HKI & IIJ video content, optimizing production processes, which resulted in higher engagement and audience retention across social media.
• Collaborated with talents and production crews throughout the development and post-production phases, enhancing overall video quality and ensuring alignment with audience preferences.
• Created and executed a digital release strategy for online videos, increasing viewership by 20% and boosting engagement through strategic scheduling and promotion.
• Conducted thorough content strategy evaluations, identifying key areas for improvement, which increased social media engagement by 15% through enhanced content targeting.
• Conducted detailed market research and data analysis using tools like Google Analytics, generating insights that informed content strategy, improving engagement rates by 10%.
• Managed a five-person team responsible for content creation, copywriting, and video production, leading to a 25% increase in productivity and a higher quality of deliverables.

ProjectS:

• Developed digital plan for Hell's Kitchen Indonesia (HKI) reality show on SCTV
• Developed digital plan for Indonesian Idol Junior (IIJ) reality show on MNC TV
• Produced video content for Indonesia Idol Junior 2015:
  • Juniors time - Grand final
  • Juniors Time - Spektakuler Show 11

Social Media Specialist | January 2012 - August 2014

• Developed an annual editorial calendar for 50+ posts, resulting in a 25% increase in audience engagement and aligning content with trending topics, partnerships, and promotional events.
• Led a 4-member team to implement a social media and video content strategy that attracted 200+ clients, increasing brand visibility by 30% and driving online engagement.
• Utilized advanced tracking and analytics tools (e.g., Google Analytics, Hootsuite) to monitor campaign performance, leading to a 20% increase in conversion rates through data-driven adjustments.
• Managed daily operations for Detikcom’s social media accounts, increasing engagement by 15% and expanding audience reach through targeted content strategies.
• Managed the daily operations of two mobile apps and e-magazines, improving user retention by 10% through consistent content updates and user interaction initiatives.
• Conducted live-tweeting for key events, generating real-time engagement and increasing online event participation by 20% through interactive content and audience-focused discussions.
• Collaborated with the marketing team to create and present sponsorship proposals, successfully securing sponsorships from 10+ brands and increasing event funding by 15%.
• Worked with the marketing team to design and execute on-ground campaigns, increasing event attendance by 20% and enhancing brand visibility through experiential marketing tactics.
• Coordinated social media strategies for marketing events, resulting in a 30% increase in online event visibility and engagement through live updates and post-event content.
• Created high-quality content for paid campaigns, aligning visuals and copy with brand messaging, which increased campaign click-through rates by 25%.
• Designed and executed paid campaign strategies that consistently exceeded client KPIs, increasing conversions by 20% and improving overall campaign ROI through targeted audience engagement.