TOOLS
Digital Ads & Campaign Optimization
Ads Platforms: Meta Ads Manager, Google ads, Tiktok ads
A/B Testing: Google Optimize
Analytics: Google Analytics
SEO & Content Marketing
Keyword Research: SEMrush, Ahrefs, Google Keyword Planner, Ubersuggest
Backlink Building & Monitoring: Ahrefs, Moz
On-Page SEO: Yoast SEO
CRM & Marketing Automation
CRM: Salesforce, HubSpot,
Email Marketing: Mailchimp, HubSpot, Klaviyo
Customer Data & Segmentation: Google Analytics, Mixpanel
Website & UX/UI Development
CMS: WordPress
UX/UI Tools: Figma
Collaboration Tools: Jira, Trello, Asana, Slack
Web Analytics: Google Analytics, Hotjar (bounce rate tracking, heatmaps, user flow)
User Research & Testing
Survey Tools: Google Forms, SurveyMonkey
UX Testing Tools: Maze, Optimal Workshop, UsabilityHub
Session Recording/Heatmaps: Hotjar, Crazy Egg
Customer Feedback & Sentiment Analysis
Survey Tools: Google Forms
Feedback & NPS: Qualtrics, Medallia, SurveyMonkey
Sentiment Analysis: Brandwatch, Talkwalker, MonkeyLearn
Design & Creative
Graphic Design: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva
Video Content: Adobe Premiere Pro, Final Cut, CapCut (untuk konten kampanye)