VICE Indonesia
VICE Indonesia is the local branch of VICE Media. It produces articles, videos, and other media in Bahasa Indonesia that cover a wide range of topics, including culture, music, lifestyle, and social issues.
My Role
As a Content Marketing & Paid Ads Manager, I was responsible for developing and executing content to engage and grow audiences. This involves creating ads, managing budgets, and tracking performance to ensure maximum return on ad spend.
Video Ads Campaign
THE GOALS:
- Optimized the video ads campaign for a larger audience
- Generate higher engagement rates, likes, and comments
- Boost traffic to VICE Indonesia’s websites and YouTube
VICE X GOJEK: MUSIK TANPA BATAS
Video ads campaign, collaborating with GOJEK about Indonesia's diverse music scene, collaborating with local artists such as Stars & Rabbit, Ramengvrl, MukaRakat, and many more.
RESULTS
4,2 M video views
13,8 M impressions
70 K engagement
31% video views rate
VICE X GOJEK: UPSTARTS & UNDERDOGS
Video ads campaign, collaborating with GOJEK about people breaking the status quo and challenging what people thought was possible.
RESULTS
4,4 M video views
16,8 M impressions
114 K engagement
26% video views rate
VICE X GOJEK: AKARASA & INDOPOP
Video ads campaign, collaborating with GOJEK about Indonesia's diversity music scene, representing local artists such as Stars & Rabbit, Ramengvrl, MukaRakat, and many more.
RESULTS
7,5 M video views
18,5 M impressions
203 K engagement
41% video views rate
VICE X UBER: EASY RIDERS
Video ads campaign collaborating with UBER, where we take Kelly Tandiono, Dipha Barus, and Kalulla, through Jakarta's strange and wonderful underground spots.
RESULTS
1,9 M video views
4,8 M impressions
25k K engagement
41% video views rate
VICE X DANONE: THE PLEDGE
Video ads campaign, collaborating with GOJEK about people breaking the status quo and challenging what people thought was possible.
RESULTS
9,5 M video views
30 M impressions
179 K engagement
31,40 % video views rate
VICE X JD.id: REALNESS
Video ads campaign, collaborating with JD.id to find Indonesian individuals who boldly prioritize originality in their professional fields.
RESULTS
7,4 M video views
25,8 M impressions
194 K engagement
29% video views rate
VICE X TOKOPEDIA: THE ROAD
Video ads campaign collaborating with TOKOPEDIA, featuring profiles of people who dare to chase their dreams, overcome doubts, and push through challenges until they finally succeed in their own fields.
RESULTS
4,4 M video views
16 M impressions
90 K engagement
25% video views rate
VICE X REXONA: BREAKING BARRIERS
Video ads campaign, collaborating with REXONA to raise public awareness about the rights of people with disabilities in Indonesia
RESULTS
6,8 M video views
19 M impressions
180 K engagement
36% video views rate
VICE X DUCATI: BREAKING WAVES
Video ads campaign collaborating VICE ASIA with DUCATI, to capture the spirit of timeless road movies on a thrilling motorcycle journey across Asia.
RESULTS
3,3 M video views
8,9 M impressions
46 K engagement
37% video views rate
Editorial Optimization
THE GOALS:
- Using bold captions to encourage engagement on every post
- Grabbing attention from young audiences with anti-mainstream and controversial topics that mainstream media might avoid
- Boost traffic to the websites and YouTube
